BUILT TO GO GLOBAL

Rated 4.95 out of 5 based on 7 customer ratings
(7 customer reviews)

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Built to Go Global is scientifically proven, tested and trusted template for building a successful and sustainable export business. This book was written as a response to the challenges of businesses from around the world that desire to go global, but are unable to realize their dream because of difficulty caused by barriers in internationalization. Having been in this sector for almost 2 decades, and seeing business come in and unable to continue business, because they were not ready. I took up a PhD research at LIGS University and was able to identify through the research 15 criteria for export readiness. This book contains the expanded version of the research work in the 15 criteria of export business readiness. The initial chapter talks about the preamble where the profits of going global, which were discussed. Chapter 2 looks at the pointers for lack of readiness – different signs and symptoms that are seen in a business that is not ready to go global. Chapter 3 is on the preview of the readiness factors. They are classified into 4 categories from Chapter 4 to Chapter 10. These categories are; the readiness of the promoter, the readiness of the product, the readiness of the pricing, the predisposition of the staff that want to go into the export market and the purpose of the business.

The book also talks about the capacity of the company which are payment, production, proficiency, promotion and positioning. Chapter 9 talks about promotion in the export market while chapter 10 talks about the skills required managing and exporting business. Chapter 11 talks about the production capacity of the business for the export market. Chapter 12 looks at the payment aspect which include, raising funds to pay the local supplier and being able to secure payment from abroad. Chapter 13 talks about positioning of the business. Also, the book looks at the destination market which involves people(consumers), paperwork and potentials. Chapter 15 talks about the paperwork. Understanding the regulatory requirement for the goods to be shipped into the export market. Chapter 16 talks about the potential available for sales in the export market.  Purchaser has to do with the distributors, wholesalers in the export market. Chapter 18, talks about partners, this looks at whether the exporter has partners in the export market. Chapter 19 has at the conclusion and the categories of people for the export market.

The book has a case study included and a checklist which will help each reader assess their readiness for the export market and also the cure for lack of readiness.

 

7 reviews for BUILT TO GO GLOBAL

  1. Rated 5 out of 5

    Bukkypat

    The book is very interesting and easy to read…No boring page/chapter…

    Thumbs 👍 up to the Author

  2. Rated 5 out of 5

    Ngozi O.

    Having gone through this book, Built to Go Global, the simplicity, practicality – being able to relate it with real-life situations making it to be easily comprehensible such that it can be put into action, is so thrilling for me.
    I strongly recommended this book for any business person who desires to go global. It is an asset worthy of possession.

  3. Rated 4 out of 5

    Chidi A

    Hmm interesting read, the book was able to present a practical and usable template on how one can successfully avoid the loopholes that prevent businesses from going global.

  4. Rated 5 out of 5

    eMoji

    It’s rare to find books that are some much loaded with value these days.
    Built To Go Global has proven to be one of the rarely seen books with great contents.
    It is a handy manual for all business owners striving to position their businesses on the global market. This manual is a light that’ll guide their paths in the business so as to ensure they do not fall into the pit of ignorance.

  5. Rated 5 out of 5

    Titi Ojo

    I thoroughly enjoyed every chapter, very clear, concise and instructive! The quiz and case studies added so much value to the reader. And the colorful appeal is commemdable.
    I will recommend this book anyday, easy to read. Make it your go to if you have plans to expand into international markets either now or in the future.

    Titi

  6. Rated 5 out of 5

    Soji Jolugba

    Very enlightening, educative and practical. I play in the Trade Services Sector and I still find the book very very useful for my business. A book to keep for constant reference for practicing purpose. Thank you Dr.

  7. Rated 5 out of 5

    piza

    What a great article. I have added it to my favorites.บาคาร่าออนไลน์

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